Tag Archives: twitter

Interview Time: Sports PR publicist, Natasha-Nicole Valley

Happy Tuesday! Have I got a treat for you: I have another interview today with a fantastic young PR entreprenuer, by the name of Natasha-Nicole Valley. Natasha is a sports publicist based out of Miami who works as a solo PR pro.

Fun trivia: Natasha and I went to high school together in England and she was the bomb back then, so you know she’s the bomb now, and let’s get to it:

Name, place of origin, school? My name is Natasha-Nicole “London” Valley, I’m from Cambridge, UK, I went to Florida A&M University and got my BS in political science with a minor in journalism/PR and got my MPA.

How long have you worked in PR? Professionally, 4 years.

1st PR Job? My first PR job was working for Krystle Coleman of Midori Star Media. She taught me so much.

What kind of PR do you work in? What does it entail? What attracted you to it? I’m in sports PR. In a nutshell, it is building not only professional athletes brands, but also sports related brands. I was an athlete from age 4 to 18 and an injury during my first week of college practice ended my athlete days. Most of my childhood memories include either me playing sports–I knew I couldn’t get away from it.

Can you tell me what a typical day looks like for you? In the morning, I scan sports media and social media, while checking my email and google alerts. I also follow up with agents, clients, etc.

Pitching and following up with journalists takes up most of my day, I try & save on the field media training for Fridays and Saturdays. Yes, Saturdays. If a client or rep of brand calls, that takes top priority, but planning media and fielding media requests are also regular occurrences.

If I don’t work through lunch I meet with a client, potential client or manager to pitch ideas or discuss upcoming schedule entries.

On non-game nights I meet with my business coach, (shameless plug: @KatieKortnie). During games and post games, I observe everything and jot down notes. After I’m home and cozy for the night, I scan media again and research, research, research.

What made you go out on your own? I’ve known since I was a kid that I would work for myself. It’s tough being a visionary  executing another visionary’s vision for an extended period of time.

Favourite Part of the job? Photo shoots! I love seeing mood boards come alive as the stylist wheels out racks and clients, who are used to luxurious wardrobes, can hardly contain themselves as they swoon over the options. Working as a team on set with other creatives to complete one brand building goal is also exhilarating. I really love the process of brand development as well.

Least favourite part of the job?  Updating my main media database. I have media info in various organized, but random places. Adding new phone numbers, changing outlet names as journalists move around and creating new entries for new editors in my main media database can be a bit tedious.

Biggest accomplishment (so far) in your career? It sounds simplistic, but developing my own clientele and booking mainstream media such as ESPN, SLAM, BET’s 106&Park is an accomplishment in itself. There are other great things I can name, but the overall idea of that is a blessing to me.

What is one lesson you have learned that you want to share with aspiring PR pros? Develop relationships. Trust in general, is critical in building brands. One more, consistently use a sales funnel for prospecting clients.

In order to succeed in PR, what traits should one have? Persistence is vital in pitching, and organization is a must. Communication skills, both verbal and writing, are obviously the most important trait you need in PR. However, you have to continue to build; if you aren’t motivated to read and keep a notebook, this is going to be a grueling career. Research is also a must.

If you weren’t working in PR, what would you be doing? I would probably be a sports agent, an athletic director, filmmaker or even a neuroscientist who teaches an art class on the weekends.

How can the readers follow you and keep up with you? My website: LondonNicolePR.com  and I’m on Twitter iLondonNicole and Instagram.

Wow, her typical day made me so tired, I had to take a break from reading it take a nap LOL. I hope you enjoyed the interview and can learn something from Natasha’s passion, dedication and plain good common sense.

Until Next time!

XOXO, Jess AsPRing

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Check it out: Interview with Jenelle Hamilton, The Publicist

Hello PR peeps, I’m still here! I had a rough week last week and I threw in the towel, but the towel got washed and was thrown right back to me, so I’m here!

Jenelle Hamilton, The Publicist

Today I have a special treat for you! I spoke with Jenelle Hamilton, the Publicist a few days ago and she was nice enough to give me some great advice and an interview that I want to share with my readers!

**INSPIRATION ALERT** If you’re anything like me (young, and determined), you WILL be inspired by Jenelle’s words…so let’s get started:

Where did you go to school? I went to school in the UK, at the University of Greenwich, I studied communications.

How did you get started? My first job out of college was at a non-profit where I learned all the basics of PR—writing press releases, media pitching, etc. Eventually, I wanted to combine my love of PR and fashion (Miss Hamilton worked at Prada on the weekends through school…trés chic) and went to work for Karla Otto, an international fashion PR agency. I worked there for 3 years and wanted to move into beauty, so I moved to New York 7 years ago and got a job!

How did you get into freelancing? I worked in beauty for awhile and then found that I got bored and wanted to do my own thing; so I freelanced on the beauty side, but I returned to an agency after awhile and then I decided go out on my own and have been doing it for two and half to three years.

What is your biggest accomplishment thus far of your career? Landing Bob Mackie as a client—he’s a living legend and a true celebrity designer. They found me to work on a project, but then I was able to stay on as a global PR director. The other accomplishment was being on E! Television’s docuseries, Playing with Fire. I’m not an actress and I don’t want to be famous, but it was great for my brand.

Favourite part of the job? Every single day is different, I have a celebrity charity client, I have Bob Mackie; I also have hair and beauty client, and everything in between. I have so many different things going on; it just depends on what comes through my email that day. I learned a long time ago, I can’t be in a 9-5 job, every single day.

Least favourite part of the job? I hate going to meetings; I like to schedule conference calls as much as possible, especially with the new technology, I think it’s more efficient than having so many face-to-face meetings.

What do you think sets candidates apart in the entry-level job hunt? Show that you are going to work hard; I think this younger generation has shown that it is entitled and that they just want to do the glam side of PR; but I don’t do that every day, most of work is writing and behind the scenes stuff. Show that you are driven and are willing to work hard and being proactive. Even if you aren’t working, keep doing professional things and show that they are willing to work. That will set you apart.

What advice do you have for someone in terms of interning for free? I interned for free and worked 7 days a week; I worked Monday through Saturday and then I worked at an agency 1 day a week, and even had a second job!—if you want something you have to work for it and make sacrifices. Think long term and don’t think about now, think about the big picture. How bad do you want it?

What is one piece of advice you have for aspiring PR professionals? You can’t be shy; you have to be a performer. That’s why I created “Jenelle the publicist” because it’s still me, it’s just a more outgoing me. I think you have to be fun; you have to be high energy and be able to turn it on. Be able to tap into your performer.

What are key lessons you have learned in your career? There are a lot of ups and downs in this business, and some days you are going to want to give u. But if you’re passionate, you have to keep going. People don’t realize ow much work is involved in running their own business, and how much commitment is involved. They look at me and say, “Look at Jenelle, she’s so successful” but they haven’t seen the blood, sweat and tears that went into my business.

Is she amazing or what?! If you want to keep following Jenelle, then you can find her on her website, Facebook, Youtube, Linkedin, Instagram and Twitter

As you can see, Miss Hamilton had oodles of advice to offer and I can definitely say that speaking with her really lifted me up and got me excited and thinking about MY next steps.

I can’t wait to continue sharing this journey with you all and maybe some more interview? We’ll see!

Until next time!

XOXO, Jess AsPRing

The Senior Chronicles, Part IV: Cover letter help via #Resuchat

Hey peeps! I’m sorry we had to move The Senior Chronicles back a day, but with everything going on in my life and then the Boston tragedy, I didn’t want to post. But today, I’ve got a treat for you: a little over a week ago, I participated in a TwitterChat hosted by Jackalope Jobs, a social-charged job hunting site (go check it out!!!). The chat was all about nailing your cover letter and asked a very important question: Should entry-level cover letters look different from their more experienced counterparts?

The short answer? No. Well, not really…I can’t explain, so let’s get down to what I learned and what hopefully you can learn to!

  1. Question 1: Should entry-level cover letters differ from other professional cover letters?
    1. @CreativeCLs: Yes and no. You don’t have much work experience, so focus on yr potential. But should still be professional yet conversational #resuchat
    2. @TomBolt : Probably not. I’ll be in a minority on that opinion, but the cover letter won’t fix qualifications that aren’t there. #ResuChat
  2. Question 2: What are some elements that must be included? What can be left out?
    1. @Hourly: Include how you can benefit a company. Exclude any repetitions of your resume. #resuchat
    2. @AllThingsBiz: Your value proposition–what makes you different from the other candidates and how can you make a difference at the company? #resuchat
    3. @MikePetras: Cover letters can smooth over gaps in employment or 2 many job changes. Here is a list of probs: bit.ly/brFZK0 #ResuChat
  3. Question 3: What’s the optimum length of an entry-level cover letter?
    1. @TomBolt: Three paragraphs. Not pages and pages. Middle paragraph can be bulleted to show key matches to specs. #ResuChat
    2. @sparkhire: A paragraph or two short paragraphs. Short and sweet, but make it count. #HR has to read a lot these things. #Resuchat
  4. What are some differences between cover letter and resume content?
    1. @ComeRecommended: Resumes showcase your experience. Cover letters illustrate your accomplishments and why you would be an asset. #ResuChat
    2. @MikePetras: Resume = skills, education, accomplishments. Cover letter = why u r a fit & what makes u diff than any other candidate #ResuChat
  5. What are some creative entry-level cover letters you’ve seen?
    1. @kavita1010: #Vine cover letter (link here!)She just got a job! #ResuChat
    2. @ComeRecommended: Writing the cover letter to fit the lyrics of a popular song. #resuchat

That was pretty much it (okay, there was ALOT more, but these were my favorite) and I learned a lot, such as: my cover letter should be short, it needs to bring the emotion where my resume cannot and it’s a chance for me to qualify my experience and tell them WHY they should hire me. Finally, these were 3 pieces of info I really liked and wanted to leave you with:
@TomBolt : Cover ltrs should be in the “T-Cover” format 1) Intro: Tell em why you are writing 2) tell em how you are qualified 3) closing
@Hourly: Include your personality. Don’t be a robot! #resuchat
@bob_firestone: Unlike resumes, Cover Letters let you build EMOTION then backfill with logic/metrics of success/social proof. #resuchat

#ResuChat runs every other Tuesday at 9 PM, EST…so check it out! It was very informative and I learned a lot from all the participants!

That’s it for me, until next time!

XOXOXO,
Jess_AsPRing

What to do, When You’ve Been HACKED.

Hey Vaqueros! that is totally Spanish for cowboys or something, but it’s just reflective of what a good mood I am in. I recently registered for my FINAL college quarter and graduation stuff is getting REAL, as in I am inviting family and about to take some photographs in the next few weeks. Trust me, there will be more on that soon…I promise.

Soooooooo, did you hear that the Burger King twitter account was hacked this past Monday AND the Jeep Twitter account just today (Read about it here and here)? This means a group of rogue computer nerds (think a dude with plastic devil horns wearing a Star Wars teeshirt) cracked their account passwords and then proceeded to post inappropriate, lewd and NSFW tweets and photographs to their 80,000+ followers. It took Burger King a day to have their account suspended and to issue a statement apologizing and explaining.

Getting hacked is a serious problem for us social media lovers; all it takes is someone determined enough and a few tricks (readily published online) and BOOM! You’re hacked. So what now? I’ve got a simple, but life-saving plan to follow when you’ve been hacked:

  1. Immediately contact the support team of the platform you’ve been hacked on. Send an e-mail or go through their system online and alert them to your status
  2. Change your password, and this time, let’s not make it your Maltese Fluffy, OK? Here’s an old, but still very relevant article from LifeHacker, Geek to Live: Choose (and remember) great passwords
  3. Delete and erase all offensive, spammy, NSFW and inappropriate posts, basically anything the hacker posted on your timeline. Immediately.
  4. Send out a tweet, or post, or pin and let people know that you have been hacked. Chances are, whomever hacked you took the time to spam or send out inappropriate information, so take a minute to compose a thoughtful post or tweet (or whatever) letting people know that it wasn’t you and that everything’s back to normal now.

I’ve never been hacked, but I have had my identity stolen and I know if not handled properly, it can damage your entire reputation (the rep you’ve worked so hard to build and maintain). So protect yourself and change your passwords and make them hard to crack. Until next time!

XOXOXO,

Jess_AsPRing

Social Network Saturday: Vine.

Happy Saturday peeps! I have been doing a lot of other stuff lately (graduation is fast approaching and opening my own online boutique http://bigheartcouture.com/ shameless plug people, we open March 1st) and although PR and social media are a part of my daily life, they haven’t been a part of my online life: I haven’t been tweeting like normal, my Linkedin feed looks like freakin’ Roanoke (5 points if you know what I’m referring to!) and this blog has virtual tumbleweeds.

So, today I am bringing you a “Social Network Saturday” post because in the last few weeks, a new social network sprang up and it actually looks like it has a bit of staying power (literally jumped to #14 on the “most downloaded app” list in like 2 weeks), it’s called Vine and it’s from the creators of Twitter. Launched the last week of January this year, Vine is a social video sharing service that let’s users shoot, edit and produce looping 6-second videos (only available on Apple platforms, so you know, the cult can send videos to each other j/k…but not really).

So how will this be helpful to PR pros and marketing peeps? Well, in my opinion, it has the same possibilities Instagram has: it can add a more “human” side to a brand (even your personal brand), here are a few examples:

  • Shoot a behind-the-scenes video (works best if you are in the lifestyle division), showing your clients at work
  • Shoot some employee fun; like a birthday at the office or just employees being silly (make sure it’s tasteful and the company logo makes it in there)
  • Shoot a “getting ready” video if you are in fashion (which I am!) show your fave pieces
  • How about shooting a networking event you recently attended? Show people you are out there and looking

There are a million other ideas you can shoot with Vine. To tell you the truth, I have yet to try it, but with DKNYPRGirl and The Bag Snob on board, I am sure this thing is going to hit (and it already has, kind of). I’m not so much about the PR side, but using it for me fashion accessories boutique sounds like a pretty cool idea, so I am going to give it a go and let you all know how I liked it.

Want some more info on the incredible edible Vine (OK, IDK why I just said that lol)? I’ve put some links down here for ya:
Twitter Blog: Vine: A new way to share video
The Vine Effect: How Twitter’s App Is Impacting Social Video Startups
Social Media Today: Why Your Vine Videos Fall Flat
CisionBlog: Vine: An Analysis of Twitter’s New Toy

Hey, I’m on TUMBLR!!!

Tumblr pic

As if begging you to follow Twitter, Linkedin and Pinterest AND now also  Instagram weren’t ENOUGH (were they, huh? Huh? Anybody out there!?!?!) I have decided to start a Tumblr because, why not? I like the visuals and some of my most favourite people are on Tumblr like:

  1. DKNY PR Girl
  2. The PR Closet (Alexis Rodriguez)
  3. Oscar PR Girl

And many more (too many to list, go to Tumblr, you’ll find some interesting and insightful character there). So you’re probably asking “Jess, you already have a Blog, why do you need a Tumblr?!” well, I don’t know if I actually need one, but I do know that it’s more visually-driven, quicker to post to and also (bad thing) more time consuming. I am going to give it a month-long trial run, and report back on January 3, 2013 to let you know my experiences.

Until then, you can check my page out here. The simple black and white theme is pretty much the same and the “Jess” is pretty much the same, so we’ll see how it goes…drop me a line and tell me your experiences with Tumblr or what your take on my new social media endeavor is!

Ciao! XOXOXO, Jess_AsPRing

Social Media Saturdays: Twitter

I have a short quiz for you, when you look at the bird above, do you think:
a. Oh, it’s a North American Blue Robin
b. Aww, how cute!
c. Oh dang, let me check my mentions and retweets for today

If you answered “c” chances are, you already know a lot about today’s topic, but tune in anyway and then Tweet it…if you like it!

So, today I’m going to talk about Twitter, the self-described “Micro-blogging” site that launched in 2006 by web developer Jack Dorsey (who later went on to find mega-hit mobile payment app Square; this guy is on FIRE), where users from around the world can disseminate knowledge, share content and network all within 140 characters known as “tweets”. Twitter is a powerful social networking tool, with over 500 million active users and 340 million tweets daily, and almost every major company worth it’s salt has a Twitter account.

Twitter has become one of the “big three” social networks, along with Facebook and Pinterest, and is necessary for any PR pro to at least know the basics. Clients can gain a large following on Twitter and have contests, earn new customers, connect with journalists and be the first on breaking news. You, personally, can connect with PR execs and the follow the firms you want to work with, possibly make personal relationships with journalists that can further your career. But just like any other social network, Twitter can also hurt your career; if you tweet inappropriate things, profanity, inflammatory or derogatory statements, they will be accessible by the general public and if someone takes a screenshot of the Tweet it will exist, even after you delete it.

Twitter is important and an understanding of it, as well as an active twitter profile that demonstrates your understanding and “tweet” savvy and get you ONE step closer to a dream PR job. I would advise ANYONE who aspires to work in PR, public affairs, marketing, social media or any communications-related job, to get a Twitter account and keep the content relevant, professional, fresh and engaging. I have some links below that I think you might find useful, that’s it for me today, hope you enjoyed it and comment if you like!

XOXOXO, Jess_AsPRing

How Should PR Pros Use Twitter?
41 Terrific Twitter Tips for Public Relations Pros
7 Ways To Create A Professional Twitter Presence
28 Solid Tips to Become a Twitter Superstar
17 Twitter Marketing Tips From the Pros
8 Easy Ways to Network on Twitter