Tag Archives: tumblr

Jargon…It’s Important To Know Some!

Happy Thursday people! I am having a particularly stressful week (school started and a whole lot of other stuff, but I don’t want to bore you!) and when I am having these kinds of weeks, I usually turn to my fave blogs and websites to inspire me and make me laugh. One such website is 99 Problems But a Pitch Ain’t One and one thing they usually have is the “Jargon Jar”, a fun feature that gives you quirky phrases that to the outside world make NO sense, but to us PR pros (aspiring and veteran) are like a second language!

Belongs to 99 Problems But a Pitch ain’t One

Don’t know any jargon? That’s okay, I’ll give you some of the basics and then we can revisit it at a later date, so here is the jargon you need to know!

Bio This is short for “biography”, used for CEOs, entertainers, engineers…your clients, basically. If you represent a creative personality, then you will most definitely have a bio for them. Within the corporate, consumer, healthcare and tech industries only the head honchos get bios.
Buzz Buzz is basically creating conversations for your client; this is really the bare bones of PR, you want people talking about your client and their work. PR pros want to keep creating buzz constantly, that’s why we get paid!
Demo This is short for, “demonstration” which happens in all aspects of PR. Companies demo their product to journalists, influencers, select consumers, and members of their target demographic. Demos are good because they give companies the chance to see how their product or service will be received. It is also a way to get coverage, because journalists will more than likely write about their experience and review the product/service
Ed Cal Short for “editorial calendar”, outlets publish these calendars around October-December that give an overview of stories, special issues and what will be in their publication for the entire upcoming year. Lots of publicists use ed cals to help pitch stories, because we know in advance what the journalists will be looking for.
Feature A feature is usually a longer article, a front page or a featured article. It’s more prominent than a “hit” or regular coverage
Hit A hit is anytime your client is covered, same thing as “coverage”
Launch When a product or service is opened, think of a rocket launch, it’s being “launched” into the atmoshphere (lol)
Lead Time Lead time is the amount of time editors need to work on on a story to publication. Lead times can be anywhere from 2 weeks to 3 months! The general rule of thumb is 3-5 months for national publications (long lead), 1-2 months for smaller mags and regionals and weeklies (short lead) and less than a month or a few days for dailies and websites. Lead times are über important because even if you have an amazing story, if you don’t get it to the journalist/editor in enough time, it won’t go anywhere
Pitch The almighty pitch is a story angle or idea that you offer to members of the media in order to secure coverage/hits/features
Pub Short for “publication” and you know what that is…

Well, I hope you enjoyed this short list of jargon that I’ve put together for you. Did it help? Let me know and I can publish another list! Until next time.

XOXOXOX, Jess AsPRing

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My first week in fashion and my final thoughts on Tumblr…

PR Couture’s Crosby Nick’s fantastic book on breaking into Fashion PR

Happy Saturday peeps! I haven’t done a Saturday post in ages, but I promised that I would give you some updates about my foray in fashion, so here I am. Also, I wanted to give you my final “nay” or “say” on Tumblr.

First things first: Fashion PR. I recently moved from a large PR agency in the tech division to a super boutique agency in fashion and accessories and my first week is over and…(drumroll please)…I LOVE IT! There’s a sample room (not like Vogue’s or anything, but still awesome), the girls are fun and I can really tell that with a little push, I can get on some good projects and get some coverage.

Cons: hmm…the biggest con I’ve had so far is that I’m loving fashion so much, I’m starting to sway on my ultimate goal of travel and hospitality PR. I have always had my mind on working in travel in some form (even when I was going to be a barrister, I was going into maritime law because they got to travel!), but fashion people travel and fashion has always been a soft spot for me. Also, boutique agencies mean less amenities, like I don’t get my own MacBook or scheduled training sessions.

Over all, this has been a great experience thusfar and I think I am going to try and intern the last 6 months I’m in the Bay Area and learn as much as possible.

Next item of business, Tumblr. Do you remember this post? I joined Tumblr (at Jessaspring.tumblr.com) and I said in a month or so, I’d report back. Well, we’re at the “or so” part and here’s what I think: Tumblr is fantastic and it’s very good for visual people, such as fashion designers and bloggers, artists, etc. but for little ‘ol PR-lovin’ me? Not so much.

I already have a blog (in case you haven’t noticed) and Tumblr is just another blogging site. I don’t think I’m going to delete the account, because some of fave people have Tumblrs, such as Alexis Rodriguez from the PR Closet and the DKNY PR Girl, but I won’t be updating regularly and I don’t think I want it to represent my overall “brand”. Also, between you and me, there are A LOT of NSFW (Not Suitable for Work) items on Tumblr!

That’s all I’ve got for today, it’s such a gorgeous day, I’m heading outside to enjoy it, ciao bellas!

XOXOXOXO, Jess_AsPRing

Hey, I’m on TUMBLR!!!

Tumblr pic

As if begging you to follow Twitter, Linkedin and Pinterest AND now also  Instagram weren’t ENOUGH (were they, huh? Huh? Anybody out there!?!?!) I have decided to start a Tumblr because, why not? I like the visuals and some of my most favourite people are on Tumblr like:

  1. DKNY PR Girl
  2. The PR Closet (Alexis Rodriguez)
  3. Oscar PR Girl

And many more (too many to list, go to Tumblr, you’ll find some interesting and insightful character there). So you’re probably asking “Jess, you already have a Blog, why do you need a Tumblr?!” well, I don’t know if I actually need one, but I do know that it’s more visually-driven, quicker to post to and also (bad thing) more time consuming. I am going to give it a month-long trial run, and report back on January 3, 2013 to let you know my experiences.

Until then, you can check my page out here. The simple black and white theme is pretty much the same and the “Jess” is pretty much the same, so we’ll see how it goes…drop me a line and tell me your experiences with Tumblr or what your take on my new social media endeavor is!

Ciao! XOXOXO, Jess_AsPRing