Tag Archives: social network

The Senior Chronicles, Part IV: Cover letter help via #Resuchat

Hey peeps! I’m sorry we had to move The Senior Chronicles back a day, but with everything going on in my life and then the Boston tragedy, I didn’t want to post. But today, I’ve got a treat for you: a little over a week ago, I participated in a TwitterChat hosted by Jackalope Jobs, a social-charged job hunting site (go check it out!!!). The chat was all about nailing your cover letter and asked a very important question: Should entry-level cover letters look different from their more experienced counterparts?

The short answer? No. Well, not really…I can’t explain, so let’s get down to what I learned and what hopefully you can learn to!

  1. Question 1: Should entry-level cover letters differ from other professional cover letters?
    1. @CreativeCLs: Yes and no. You don’t have much work experience, so focus on yr potential. But should still be professional yet conversational #resuchat
    2. @TomBolt : Probably not. I’ll be in a minority on that opinion, but the cover letter won’t fix qualifications that aren’t there. #ResuChat
  2. Question 2: What are some elements that must be included? What can be left out?
    1. @Hourly: Include how you can benefit a company. Exclude any repetitions of your resume. #resuchat
    2. @AllThingsBiz: Your value proposition–what makes you different from the other candidates and how can you make a difference at the company? #resuchat
    3. @MikePetras: Cover letters can smooth over gaps in employment or 2 many job changes. Here is a list of probs: bit.ly/brFZK0 #ResuChat
  3. Question 3: What’s the optimum length of an entry-level cover letter?
    1. @TomBolt: Three paragraphs. Not pages and pages. Middle paragraph can be bulleted to show key matches to specs. #ResuChat
    2. @sparkhire: A paragraph or two short paragraphs. Short and sweet, but make it count. #HR has to read a lot these things. #Resuchat
  4. What are some differences between cover letter and resume content?
    1. @ComeRecommended: Resumes showcase your experience. Cover letters illustrate your accomplishments and why you would be an asset. #ResuChat
    2. @MikePetras: Resume = skills, education, accomplishments. Cover letter = why u r a fit & what makes u diff than any other candidate #ResuChat
  5. What are some creative entry-level cover letters you’ve seen?
    1. @kavita1010: #Vine cover letter (link here!)She just got a job! #ResuChat
    2. @ComeRecommended: Writing the cover letter to fit the lyrics of a popular song. #resuchat

That was pretty much it (okay, there was ALOT more, but these were my favorite) and I learned a lot, such as: my cover letter should be short, it needs to bring the emotion where my resume cannot and it’s a chance for me to qualify my experience and tell them WHY they should hire me. Finally, these were 3 pieces of info I really liked and wanted to leave you with:
@TomBolt : Cover ltrs should be in the “T-Cover” format 1) Intro: Tell em why you are writing 2) tell em how you are qualified 3) closing
@Hourly: Include your personality. Don’t be a robot! #resuchat
@bob_firestone: Unlike resumes, Cover Letters let you build EMOTION then backfill with logic/metrics of success/social proof. #resuchat

#ResuChat runs every other Tuesday at 9 PM, EST…so check it out! It was very informative and I learned a lot from all the participants!

That’s it for me, until next time!



What to do, When You’ve Been HACKED.

Hey Vaqueros! that is totally Spanish for cowboys or something, but it’s just reflective of what a good mood I am in. I recently registered for my FINAL college quarter and graduation stuff is getting REAL, as in I am inviting family and about to take some photographs in the next few weeks. Trust me, there will be more on that soon…I promise.

Soooooooo, did you hear that the Burger King twitter account was hacked this past Monday AND the Jeep Twitter account just today (Read about it here and here)? This means a group of rogue computer nerds (think a dude with plastic devil horns wearing a Star Wars teeshirt) cracked their account passwords and then proceeded to post inappropriate, lewd and NSFW tweets and photographs to their 80,000+ followers. It took Burger King a day to have their account suspended and to issue a statement apologizing and explaining.

Getting hacked is a serious problem for us social media lovers; all it takes is someone determined enough and a few tricks (readily published online) and BOOM! You’re hacked. So what now? I’ve got a simple, but life-saving plan to follow when you’ve been hacked:

  1. Immediately contact the support team of the platform you’ve been hacked on. Send an e-mail or go through their system online and alert them to your status
  2. Change your password, and this time, let’s not make it your Maltese Fluffy, OK? Here’s an old, but still very relevant article from LifeHacker, Geek to Live: Choose (and remember) great passwords
  3. Delete and erase all offensive, spammy, NSFW and inappropriate posts, basically anything the hacker posted on your timeline. Immediately.
  4. Send out a tweet, or post, or pin and let people know that you have been hacked. Chances are, whomever hacked you took the time to spam or send out inappropriate information, so take a minute to compose a thoughtful post or tweet (or whatever) letting people know that it wasn’t you and that everything’s back to normal now.

I’ve never been hacked, but I have had my identity stolen and I know if not handled properly, it can damage your entire reputation (the rep you’ve worked so hard to build and maintain). So protect yourself and change your passwords and make them hard to crack. Until next time!



My first week in fashion and my final thoughts on Tumblr…

PR Couture’s Crosby Nick’s fantastic book on breaking into Fashion PR

Happy Saturday peeps! I haven’t done a Saturday post in ages, but I promised that I would give you some updates about my foray in fashion, so here I am. Also, I wanted to give you my final “nay” or “say” on Tumblr.

First things first: Fashion PR. I recently moved from a large PR agency in the tech division to a super boutique agency in fashion and accessories and my first week is over and…(drumroll please)…I LOVE IT! There’s a sample room (not like Vogue’s or anything, but still awesome), the girls are fun and I can really tell that with a little push, I can get on some good projects and get some coverage.

Cons: hmm…the biggest con I’ve had so far is that I’m loving fashion so much, I’m starting to sway on my ultimate goal of travel and hospitality PR. I have always had my mind on working in travel in some form (even when I was going to be a barrister, I was going into maritime law because they got to travel!), but fashion people travel and fashion has always been a soft spot for me. Also, boutique agencies mean less amenities, like I don’t get my own MacBook or scheduled training sessions.

Over all, this has been a great experience thusfar and I think I am going to try and intern the last 6 months I’m in the Bay Area and learn as much as possible.

Next item of business, Tumblr. Do you remember this post? I joined Tumblr (at Jessaspring.tumblr.com) and I said in a month or so, I’d report back. Well, we’re at the “or so” part and here’s what I think: Tumblr is fantastic and it’s very good for visual people, such as fashion designers and bloggers, artists, etc. but for little ‘ol PR-lovin’ me? Not so much.

I already have a blog (in case you haven’t noticed) and Tumblr is just another blogging site. I don’t think I’m going to delete the account, because some of fave people have Tumblrs, such as Alexis Rodriguez from the PR Closet and the DKNY PR Girl, but I won’t be updating regularly and I don’t think I want it to represent my overall “brand”. Also, between you and me, there are A LOT of NSFW (Not Suitable for Work) items on Tumblr!

That’s all I’ve got for today, it’s such a gorgeous day, I’m heading outside to enjoy it, ciao bellas!


Hey, I’m on TUMBLR!!!

Tumblr pic

As if begging you to follow Twitter, Linkedin and Pinterest AND now also  Instagram weren’t ENOUGH (were they, huh? Huh? Anybody out there!?!?!) I have decided to start a Tumblr because, why not? I like the visuals and some of my most favourite people are on Tumblr like:

  1. DKNY PR Girl
  2. The PR Closet (Alexis Rodriguez)
  3. Oscar PR Girl

And many more (too many to list, go to Tumblr, you’ll find some interesting and insightful character there). So you’re probably asking “Jess, you already have a Blog, why do you need a Tumblr?!” well, I don’t know if I actually need one, but I do know that it’s more visually-driven, quicker to post to and also (bad thing) more time consuming. I am going to give it a month-long trial run, and report back on January 3, 2013 to let you know my experiences.

Until then, you can check my page out here. The simple black and white theme is pretty much the same and the “Jess” is pretty much the same, so we’ll see how it goes…drop me a line and tell me your experiences with Tumblr or what your take on my new social media endeavor is!

Ciao! XOXOXO, Jess_AsPRing

Social Media Saturdays: Twitter

I have a short quiz for you, when you look at the bird above, do you think:
a. Oh, it’s a North American Blue Robin
b. Aww, how cute!
c. Oh dang, let me check my mentions and retweets for today

If you answered “c” chances are, you already know a lot about today’s topic, but tune in anyway and then Tweet it…if you like it!

So, today I’m going to talk about Twitter, the self-described “Micro-blogging” site that launched in 2006 by web developer Jack Dorsey (who later went on to find mega-hit mobile payment app Square; this guy is on FIRE), where users from around the world can disseminate knowledge, share content and network all within 140 characters known as “tweets”. Twitter is a powerful social networking tool, with over 500 million active users and 340 million tweets daily, and almost every major company worth it’s salt has a Twitter account.

Twitter has become one of the “big three” social networks, along with Facebook and Pinterest, and is necessary for any PR pro to at least know the basics. Clients can gain a large following on Twitter and have contests, earn new customers, connect with journalists and be the first on breaking news. You, personally, can connect with PR execs and the follow the firms you want to work with, possibly make personal relationships with journalists that can further your career. But just like any other social network, Twitter can also hurt your career; if you tweet inappropriate things, profanity, inflammatory or derogatory statements, they will be accessible by the general public and if someone takes a screenshot of the Tweet it will exist, even after you delete it.

Twitter is important and an understanding of it, as well as an active twitter profile that demonstrates your understanding and “tweet” savvy and get you ONE step closer to a dream PR job. I would advise ANYONE who aspires to work in PR, public affairs, marketing, social media or any communications-related job, to get a Twitter account and keep the content relevant, professional, fresh and engaging. I have some links below that I think you might find useful, that’s it for me today, hope you enjoyed it and comment if you like!

XOXOXO, Jess_AsPRing

How Should PR Pros Use Twitter?
41 Terrific Twitter Tips for Public Relations Pros
7 Ways To Create A Professional Twitter Presence
28 Solid Tips to Become a Twitter Superstar
17 Twitter Marketing Tips From the Pros
8 Easy Ways to Network on Twitter

Guest Post: Friendleagues, my term for when you can’t find the word for “My colleague/friend I met through Twitter”

Hey guys! Today I am so honored to have my 2nd guest blogger (this little blog is just rolling, ain’t it?), a good friend of mine, Meilani Kieu, another up and coming PR pro who has taken social networking to the next level, hope you enjoy her post!

Friendleagues, my term for when you can’t find the word for “My colleague/friend I met through Twitter” 
Hello Jess asPRing readers! My name is Meilani and I am guest blogging for Jess today. Jess was kind enough to guest blog switch with me, so she will be writing for my blog as well (brandingmeilani.wordpress.com) We wanted to blog about something we are both familiar with, and since we met through social media, what better topic to talk about than relationships formed through the internet? (Not the creepy type, I promise!)
I found Jess because she took the initiative to share her content through whatever means necessary. She started an incredibly popular thread on LinkedIn which lead me to her blog, leading me to her Twitter and finally leading me to our relationship today. I saw Jess’ posts and was blown away by her tenacity and helpfulness on her blog. As a beginner in PR, it was refreshing to see another industry newbie taking the leap and documenting the journey for others to learn from and follow along. After a few tweets back and forth, Jess convinced my to start my own blog, and I discovered a new friend and colleague to share my journey with!
Now, it may seem daunting to reach out to a total stranger via social media, but with a little research, a great relationship can come out of it. Remember, when it comes to these kinds of relationships, just like PR, it is all about mutually beneficial relationships. It is not all about one person doing all the talking or one person doing all the asking. It is a constant exchange. These relationships, while still professional, are different than your typical mentor-apprentice relationships because both people are pouring into each other. Whether it is words of support, retweets or referrals, this person is there for you in a way that even some of your closest friends can’t be. Why? They understand exactly what you are going through. Unless you live in some PR sorority house, your closest pals probably aren’t climbing the Public Relations ladder alongside you. This person, although you may never meet face to face, has your back in a unique way. So what are you waiting for? Make that first move.
Scenario: You have just found a young professional that interns at an agency that you would love to one day work at. This professional has a killer blog and has an active Twitter life. You would love to ask some questions about the internship, but don’t know how to initiate the conversation. What to do?
1. Research. Get to know this person. You obviously admire this person. What else can you get to know about him or her? What does the Twitter bio say? Does he or she have a LinkedIn or any other online portfolio? Get to know the person before you reach out.
2. Say hello. Send a polite, professionally crafted message introducing yourself, how you found the person and what you are hoping to learn from him or her. If you live in the same area and do feel so bold, invite them to meet over coffee. (Informational interview meets friend date.)
3. Engage online. Even if you have already connected privately, don’t be shy about your new relationship. If you tweet an article that you think he or she may find interesting, let them know! If they posted a new article, share it with your own followers. This plays in to the mutual part of the relationship. Even if this person is more experienced than you, you can still be beneficial to him.
4. Follow up. The relationship shouldn’t end with a thank you note and a cordial goodbye. Even if you are engaging online publicly, share with your new online buddy what is going on through email where it isn’t displayed for the whole world to see. If you need to vent about a tough day at work or share about an exciting event coming up, let your relationship become more authentic by opening yourself up. Just because your relationship is virtual doesn’t mean that it is not real. I personally would much rather have a friend that works in PR alongside me than a person I connected with once on LinkedIn because I liked her blog.
Well, that’s all for now folks! Thanks again for reading this. It sure was fun to be a part of Jess asPRing! I wish you the best of luck in finding that special online friendleague (my awkward combo for friend and colleague.) Don’t ever be shy to reach out and connect with me. I was fortunate enough that Jess was kind enough to connect with me, and I am pretty darn sure she would love to connect with you as well. She’s pretty amazing and makes for a great friendleague!
Best of luck guys,

Meilani Kieu is a student at Biola University in Los Angeles. She is studying Communications/PR with the hopes of working in the consumer PR industry. She currently works as a PR intern for Konnect Public Relations in LA. When she isn’t studying or working, Meilani finds herself attempting hot yoga or blogging. You can follow her on Twitter  @MeilaniKieu or www.brandmeilani.wordpress.com

The Senior Chronicles, Part IV: Should You Put Social Media on your Resume?

Happy Monday peeps! I’ve got another installment of the “Senior Chronicles” ready for you, choked full of advice from industry professionals. Today’s question: should I put my social networks on my résumé? More specifically, which should you add, because let’s face it, they are going to check anyway. I didn’t feel qualified to answer this question, so I decided to reach out to some seriously talented and experienced ladies in the PR and social media fields to help me out. The question I asked them was simple, “should entry-level PR pros and interns add social media profiles to their resumes? If so, how?” The answers were anything but simple: they were helpful, loaded with great advice and great to read…check it out:

Tressa Robbins, an awesome Missouri-based VP (and all around Goddess of help for us young careerists) had this to say, I’d say, yes, it’s okay to include your social media information on your resume – assuming you’ve already done a “scrub” and ensured your social media profile / page(s) are professionally appropriate. I would stick mostly to your LinkedIn profile, Twitter (assuming your feed is somehow PR-related)…Think: is it appropriate for my grandmother to view/read? Tressa even included a super helpful graphic:

Deirdre Breakenridge, not only runs her own company but she’s also the co-creator of the wildly popular #prstudchat (check it out. Seriously) and she gave some practical advice and some good ideas of how to use social networks to your advantage:
Today, professionals need to take a good look at all of their social media profiles and how they portray their social brands. It’s important to remember that “what happens on Facebook doesn’t stay on Facebook.” Who you are online caries forward into the first interview. Compiling social profiles in a way that expresses individuality, unique personality and enthusiasm is a great way to make one applicant stand out over another in the eyes of a potential employer. I’ve seen students create interactive resumes with their social information, as well as About.me portfolios. These types of interactive resumes give an interviewer a good solid look at job seeker’s personal brand; what he or she stands for as a young professional.

My next expert is Lindsay Olson, a top-notch staffing expert…so you know she’s seen her fair share of resumes! She had this to say:
Yes, entry-level PR pros should include their relevant social media profiles. Most employers are going to look for them at some point anyway. Entry-level PR pros should take some time to make sure their profiles show relevant information. Industry related tweets, blog posts, Facebook group memberships can all give an employer some insight into the candidate’s level of engagement in the industry. It also give the candidate an opportunity to showcase some of their knowledge. A good tool to integrate all the of social media profiles and save the valuable space on your resume by not listing every single social media profile is an About.me profile where you can add all of your social media profiles in one page for employers to quickly find you and then only list your about.me address on your resume. It should be included with your name, phone number, email, then social media profiles.

Imelda Dulcich, a Seattle-based PR pro and a real friend and mentor of mine, had so much amazing insight into this topic and included a great graphic:
With a background in Public Relations, you already know that everything you send out should be targeted to your reader (or audience). Before sending your resume for a job position, do some research on the company. Are they likely to appreciate your Social Media savvy?

If so, use a heading such as the one I use above – a PDF resume that allows the prospective client or employer click on each of your platforms. One caveat: consider each social media platform and determine whether it reflects the image you want to convey. You can add or subtract platforms based on the job. Using About Me (the personal page all about you) in your footer is a simplified way to share your social media information without oversaturating the look of your resume. An extra step I take is putting a WiseStamp in my email signature, which allows others to see and join my platforms. Here’s a screen shot from my email page.

The last expert I asked is someone I really look up to, Shonali Burke of Waxing Unlyrical, a former VP who now runs her own consultancy:
I think this depends on the position. If you’re applying for an entry-level position where you know social media is going to be a large part of what you are expected to work on, certainly. But is your blog on mountain-climbing really going to be relevant to interning at a lawyer’s office? (Maybe yes, all the lawyers are mountain climbers and that will help you get hired! But you see what I mean). If it is relevant to the job you hope to do, include it. If not, but you’re proud of it, I’d consider including it in an “other interests” or “extra-curricular” section.

 The other thing you should consider is whether including all your social media profiles will give the impression that you’re too busy with all that “social media stuff” to really focus on the work at hand. Most of us who live & work in the social space have figured out how to manage our time, but remember that all employers aren’t as used to it as we are. So put yourself in their shoes, and try to think as they would. Again, this ties back to how relevant your activity is to the job you’ll be doing.
I do think that a link to/the URL for your LinkedIn profile should be included, because that is basically your online resume (even if you have your own resume site).
Shonali made an excellent point about whether you run the risk of appearing too busy with all the social media. What do you think?
Well kiddies, that was a lot of information and I know your brain is having a “good advice overload” right now. Never fear, your engines will cool back down and then you’ll probably get to polishing up that Twitter feed and updating your resume.
Until next time,
XOXOXO, Jess_AsPRing