Tag Archives: opinion

Boyz II Men, Graduation and Moving to New York

I know you’re probably thinking, what does the 1990’s Motown Philly band have to do with anything on this blog? Well, it doesn’t…not really, at least.

Let me explain: I am nearing the end of my college career and I have been a college student for a looooooooong time, like I could have had a Master’s by now, and although I am glad to be moving on to the next level, I am kind of sad it’s over: queue Boyz II Men and their 1992 mega hit End of the Road, which I am inserting below for yo’ viewing pleasure:

The thing is: yea, I’m glad this is over but I am entering a whole new territory and I am worried about my future and I know you all are too, and I have something to tell you:

IT’S OKAY.

That’s right: it’s okay to be afraid, to be worried, to be scared and to be nervous. You’re not ready to jump into the “real world”? That’s fine, you can take some time to figure it out, you can look at a different career fields than the one you majored in! Travel, fall in love, fall out of love, move, or stay where you are.

The point is, we’re young, we’ve accomplished something big and we are solely in control of our lives. You can be afraid, but do NOT let that fear stop you from accomplishing your next big goal. I’m worried as hell about this move to New York, but I am not about to let it stop me from this dream I have.

Just a little Thursday “pick me up”…I am moving TO NEW YORK TOMORROW!!! I am sooooo excited. The next time you hear from me, I will be a New Yorker 😉

XOXOXO,

Jess AsPRing

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“Thinking Out Loud” Thursdays: PR Career Discrepancies

Happy (deep breath) “almostfridaysothereforetechnicallyalmostheweekend”. How have you all been? I’ve been fine, just doing a little SOLO PR work…WHAT?! I know,  totes cray, but I have like 2 “clients” I don’t even feel right calling them that. Just 2 people who I am helping get the word out and do some stuff for (more on that later).

Today’s post is about something I’ve been thinking about a LOT lately; as I’ve  been career hunting (like most of you) I have noticed something very strange: while there are a definitely lack of entry-level PR pro positions (say THAT 10 times fast), there seems to be an abundance of upper level/executive positions available…so I’m like hmm…

Think about putting some clothes on dude!

So what happens in the time between the entry-level pro and the senior-level pro? Do people cave under the stress and leave the industry? Do they go in-house? Are PR professionals on some sort of Logan’s Run-type thing where our careers have a time limit (please oh please understand this reference)?

What’s the deal?! What do you think happens? Do we get frustrated and throw the towel in? Or is this all in my head and clearly I am crazy and need to step away from the job boards and put the Espresso down?

Let me know in the comments people! This upcoming Monday, I have a super helpful and super awesome post coming at ya’ about yo resume; so bring yoself back! Until next time…

XOXOXOXO, Jess_AsPRing

The Senior Chronicles, Pt. II: When Should I Start Looking for a Job?

Happy Monday mi amigos/amigas! With Spring winding down very quickly, so I wanted to make sure we got the “Senior Chronicles” going in full force, so you (and by “you” I mean “WE”) can get ready for graduation!

I hope you remember part I of the Senior Chronicles, in case you didn’t, here it is! Senior Chronicles: I am Terrified. It was basically my fear of the unknown (AKA life after graduation, employment, in particular); so I started thinking: why fear it, when I can conquer it? I can’t sit around and wait for  job to land in my lap, I need to get out there and TAKE IT! So, the Senior Chronicles is all about the job hunt, kiddies, and the 2nd post in this series is a great starting point:

WHEN SHOULD I LOOK FOR A JOB?!?!?!?!?

PR is a unique field for many reasons, one reason is the industry hiring practices: while a bank or a hospital may have regular hiring intervals, PR agencies, organizations, etc. only hire on an as-needed basis. Meaning, if they have a new account, or somebody leaves, then they need people. This puts us graduating seniors in a sticky situation because traditionally, in the summer, things slow down a bit in the PR world, so chances are, not much hiring is going on. Which is a bummer, because who wants to spend the Summer on your parent’s couch?

Another thing to think about is how quickly a PR agency hires its folks: from posting the job announcement to getting that warm body in the seat, it is only about a 3-5 week process, so if you don’t graduate until May, applying for a great job in February probably isn’t a good idea. I know, at this point, you’re probably saying:

SO WHEN SHOULD I START LOOKING FOR A FREAKIN’ JOB JESS?!?!?!

My answer? Yesterday! You should be always keeping your eyes open for announcements and openings; but not JUST announcements, look out for when an agency gets a new client, loses a client, merges or get’s bought. These are all indicators of jobs lost or created. BUT the catch is, don’t start applying just yet. Hiring managers are looking to fill these openings ASAP, and if you can’t start, it will mostly likely just frustrate them.

So what have I been doing? I’m glad you asked.

Starting back in NOVEMBER, I started connecting with agencies, recruiter, HR people and hiring managers on Twitter, Facebook, Linkedin, on email, via telephone, carrier pigeon…you name it (except the carrier pigeon…they freak me out!) and let them know while I am not graduating for quite some time, that I would like the opportunity to forward my resume and stay in touch. I got a lot of great feedback and it served a few purposes:

  1. It got my resume in front of them; which means they know my name and were able to go over the experience I had thusfar
  2. I was able to give them my blog and social media information; so they could see my work, links, influence level, etc.
  3. It gave me a reason to call them again in a few months, with an updated copy of my resume.

Believe it or not, I got some really great feedback, a few “call us when you graduate!” emails and I even had to turn down TWO interview requests, because I hadn’t yet graduated (which sucked!). The point is, I got my name in their box and let them know that I will be open for business soon.

I am going to follow up with all of them very soon, letting my contacts know that I graduated. BUT first, I am going to spend two months doing a full-time post-graduate internship in NEW YORK CITY!!!! That’s right, I got the job and I am ready to rock it out (more on that later)!!!

Well that’s it for this installment of “The Senior Chronicles” check back next Monday for my take on the “perfect entry-level resume” with a very special guest (oooh…mystery, suspense…) until then…

XOXOXO,

Jess_AsPRing

Is Silence Golden? The Curious Case of Jeremy Scott

Happy Friday! If you’re like me and follow the news (and Heaven-help me, I hope you do!) then you might have heard about designer Jeremy Scott lately. Short story: Jeremy Scott is a pop culture designer who collaborates with Adidas on some pretty wild (and sometimes controversial) designs. His Fall 2013 collection, was par-the-course for this ecletic designer: ghoulish cartoon prints, bright colors, punchy prints; but someone (or rather, several someone’s) noticed something “off” about Scott’s prints: they closely mirrored those of Skateboard design legend Jimbo Phillips, as illustrated in the now-infamous photo below (which Jimbo posted to his own Facebook page with the caption, “this is crazy!”):

Photo belongs to  Jimbo Phillips, Jeremy Scott

Since the release of the damning images, Robert A. Denike, President of NHS, Inc./Santa Cruz Skateboards (which sells Jimbo’s iconic designs) released a statement admonishing Scott and saying (in no uncertain terms) that they were seeking “legal options”.

Now the thing is, this is a serious crisis situation for Jeremy Scott’s people; there is a lot of damning evidence that Scott duplicated a number of Phillips’ designs and plenty of publications have picked the story up (with images EEK!). But Scott has yet to release a single statement, and in fact, one look over their social media pages, it seems business as usual; whats going on?! We’re often taught that  in crisis situations, we should get out in front of it and develop a strategy and release a statement and so on and so forth, but what can Scott say?

With so much evidence and Phillips’ heavy following (apparently the skate subculture is stronger than ever), what could Scott say that wouldn’t make himself look worse than he does now? The answer is: probably nothing. “Oops, my bad” ain’t gonna cut it here folks, and with the introduction of legalities, well it’s probably best that both parties keep their statements at a minimum. As the public, we can only  speculate what either party is thinking or will do as they move forward. What we do know is, this might just be one of the rare cases where silence is indeed golden.

What do you think? Should Jeremy Scott make a statement or is he right to keep quiet? What happens when plagiarism is done between two professionals? Is this even plagiarism? Let me know what you think!

Until next time, XOXOXO

Jess_AsPRing

My first week in fashion and my final thoughts on Tumblr…

PR Couture’s Crosby Nick’s fantastic book on breaking into Fashion PR

Happy Saturday peeps! I haven’t done a Saturday post in ages, but I promised that I would give you some updates about my foray in fashion, so here I am. Also, I wanted to give you my final “nay” or “say” on Tumblr.

First things first: Fashion PR. I recently moved from a large PR agency in the tech division to a super boutique agency in fashion and accessories and my first week is over and…(drumroll please)…I LOVE IT! There’s a sample room (not like Vogue’s or anything, but still awesome), the girls are fun and I can really tell that with a little push, I can get on some good projects and get some coverage.

Cons: hmm…the biggest con I’ve had so far is that I’m loving fashion so much, I’m starting to sway on my ultimate goal of travel and hospitality PR. I have always had my mind on working in travel in some form (even when I was going to be a barrister, I was going into maritime law because they got to travel!), but fashion people travel and fashion has always been a soft spot for me. Also, boutique agencies mean less amenities, like I don’t get my own MacBook or scheduled training sessions.

Over all, this has been a great experience thusfar and I think I am going to try and intern the last 6 months I’m in the Bay Area and learn as much as possible.

Next item of business, Tumblr. Do you remember this post? I joined Tumblr (at Jessaspring.tumblr.com) and I said in a month or so, I’d report back. Well, we’re at the “or so” part and here’s what I think: Tumblr is fantastic and it’s very good for visual people, such as fashion designers and bloggers, artists, etc. but for little ‘ol PR-lovin’ me? Not so much.

I already have a blog (in case you haven’t noticed) and Tumblr is just another blogging site. I don’t think I’m going to delete the account, because some of fave people have Tumblrs, such as Alexis Rodriguez from the PR Closet and the DKNY PR Girl, but I won’t be updating regularly and I don’t think I want it to represent my overall “brand”. Also, between you and me, there are A LOT of NSFW (Not Suitable for Work) items on Tumblr!

That’s all I’ve got for today, it’s such a gorgeous day, I’m heading outside to enjoy it, ciao bellas!

XOXOXOXO, Jess_AsPRing

I’m a fashion publicist now…kinda; moving from one type of PR to another.

When you hear the words “fashion publicist” what do you think of? Well-helled, perfectly coiffed waifs running around NYFW?

Or how about kick-ass tell-it-like-it-is Kelly Cutrone, who’s mantra “if you have to cry, go outside” has turned her into a household name & author?

“Kell on Earth”

Chances are, you think of both of these, and in some cases, you’re probably right, but my dear followers, get ready for a NEW fashion PR face: MINES. That’s right, I moved out of the tech PR biz and into fashion and accessories at a boutique PR firm (not that I don’t find gizmos and gadgets awesome) and it’s only my first day, so I don’t know what the heck the future holds, but I’ve been doing some prep work in anticipation & I wanted to pass it along to you, in case YOU wanted to jump PR ship to a new kind of PR (because trust me, there are more tons of different kinds of PR you can do):

  1. Consume, consume, consume media: I cannot say this enough, you should be reading multiple publications in your field, daily. Now that I’m into fashion (lol, I mean professionally), I am following ALL the pubs, top fashion blogs and influencers.
  2. Learn who’s who: Start remembering the names of editors, journalists who wrote a story that might pertain to one of your clients, etc. I am about to start pinning articles I find online so that when I see a good story, I can keep it tucked away and then maybe use it to pitch the same journalist later. PR is all about relationships, knowing what’s up and being ready when it is time to strike, as my dad always says, “if you stay ready, you won’t have to get ready.”
  3. Change the content you share: I share a lot of content via this blog and (more so) my Twitter account, and when I was in tech, I shared a lot of…you guessed it, tech news. Now that I am in fashion (lol…it still sounds weird), I want to start sharing and interacting with fashion industry peeps.
  4. Keep using what you’ve got to get what ya’ need: Tech is a beast, I mean it is really hard. I’m not the only person who thinks so, the best advice I have gotten so far in my career is, “oh you’re in tech? Well, if you can do tech, you can do anything” and I kind of feel like it’s true: tech is a tough field and if you’re not “Google”, “Facebook” or “Apple” it can be an uphill battle. BUT, that has prepared me for fashion. I can take a lick and keep on going, I can tailor a pitch and I can find an angle in any story (thanks to my first boss, Crisel). I know fashion isn’t any easier, but it sure as heck can’t be harder than tech, right?
  5. Become like Spongebob Squarepants: I don’t mean live in a pineapple under the sea (because you would die, and my intern salary won’t be able to handle any wrongful death suits), I mean absorb as much as possible! You’re in a new game, honey and you don’t know all of the rules yet. So keep your eyes and ears open, take notes and ask as many questions as possible. New industry, new rules.

That’s all I’ve got for you today, but expect a post really soon about my initial thoughts on working in fashion PR. As always,

XOXOXO, Jess_AsPRing

p.s. I agree with Kelly Cutrone, if you have to cry, go outside ladies…it makes us all look bad!

So what’s the big deal about New York City, Anyway?

https://lh3.googleusercontent.com/-CiTm1OGUSMI/ThiPtNYOApI/AAAAAAAABGg/8IwQWRrlzPc/ny-awesome.gif
WRONG NEW YORK!!!!

You may not know this, but I’m moving to New York City, not tomorrow or next week, but soon and very soon, I will be a NYC PR girl. When I recently voiced this same affirmation to people around me, several of them said, “what’s the big deal about New York City, anyway?” after pulling out the smelling salts and getting my head on right, I fired away the many, MANY, MANY reasons I want to move to New York, so here they are, the 5 reasons, Jess_AsPRing is going to be a NYC girl…

  1. “Concrete jungle where dreams are made of, there’s nothing you can’t do” -Alicia Keys. So true Miss Keys, New York is the big city, a place where hundreds of people move, every year to make their dreams come true. And in PR, there’s no other place to go, all the top firms are anchored there and all the editors are there and all the opportunities are there.
  2. I’m addicted to the hustle and bustle of the city, so sue me! Seriously, it feels like every second there is something happening in the city; people are on the move, trying their best to make life happen and hustle.
  3. The melting pot of people. Did you lot know I am a former military brat? I am! I’ve lived in a few different countries and my love for diversity surpasses most and New York has it in spades, it really is the “great melting pot”
  4. New York is where PR is AT. Ask anybody, if you’re in PR, move to New York, the big 5 all have their anchor offices in the big city and their top positions in the city. All the editors are here and all the opportunities are here! Since my ultimate dream is to reach the top of the PR ladder (you HAVE been reading my blog, right?), then it would make sense that I would be in the place with direct access to the top.
  5. I love the city. Okay, this is purely sentimental, but I have loved New York since I was a little girl, since before I even had the privilege to meet her. I love this city, I love the good, the bad, the grime, the glitz, the glam, even the dirt. If I’m going to make it anywhere, I want it to be New York.

Well that’s it for me today, I guess this is less about PR and more about my burning desire to be in New York…you’ll be hearing more about “Operation: New York” in the future, so stat tuned and HAPPY HUMP DAY!

XOXOXO, Jess_AsPRing

Bonus: Jay-Z feat. Alicia Keys “Empire State of Mind” (Your daily dose of New York!)