Tag Archives: Jess

I’m BACK…OR 5 Lessons I’ve Learned as an Account Coordinator

Hey there! Did you miss me? You probs did, it’s ok to admit it. I missed you too. But, we need to get down to business: where have I been? Still working as an AC here in New York (which is freezing, BTW).

So, on to what’s really real about this blog post: what have I learned as Account Coordinator? Well, sit yourself down and I will tell you a thing:

  1. I cannot stress how important ORGANIZATION is: Seriously, you guys, organization is something I struggle with every day and when I was in university or reading blogs and they kept talking about organization I was like, “OMG who cares?” but like, everybody cares. And once you’re on 3 (or more) accounts, juggling agendas, reports, coverage, and pitching and securing opportunities? You’ll care, too.
  2. Take ownership of your tasks: What does this mean? Well, let’s say that you are in charge of ALL client agendas (which you probably will be), make them yours. Let your team know that you’ve got them and rock those agendas. The further up you move, the more you will have to take OWNERSHIP of things, so learn this now.
  3. Volunteer to take on additional projects, but don’t take on more than you can handle: Hey, I get it, you want to show people that you are proactive and up for a challenge. BUT if it gets in the way of doing your assigned duties, it kind of negates the desired effect. Make sure you have your job down and then reach for another project
  4. It is OK to be lost/stuck/overwhelmed/whatever: This is a tough business, and contrary to what Kelli Cutrone says, you can always be tough and not ask for help. ASK FOR HELP. Wait, let me repeat that: ASK FOR HELP. If your day is too packed, you don’t know where to start on a new project or you are just plum on your last string, then ask. Let it be known that you need more support. Because keeping your mouth closed won’t help in the end, trust me
  5. The biggest lesson I learned? Don’t every give up! Can I be honest with you? December was a very rough month for me; lots of client expectations, lots of long hours and I honestly felt like I was at the end of my rope. But I was honest with my supervisors and asked for additional support, and at the end of the day I pushed through and did not just throw my hands up. It will get better, I promise!

Well, that’s it in what seems to be the LONGEST post ever -_- Have you learned any lessons in your tenure at your new job? Let me know!

In other exciting news, I am going to sit down and write a few posts on landing your first PR job, because well, I guess I’ve done it and may know a thing or two…look out for it!




The Entry-level PR Job Hunt…in GIFs

I am feeling rather silly today…and desperate for a job, and so I present to you the entry-level PR job hunt in GIFS:

1. Finding a listing for a job you actually qualify for…that pays:

2. Researching the agency/company for more info…to sound smarter in your cover letter because knowledge is power:

3. The phone interview:

4. When you’re asked in for an in-person interview…and the hiring manager likes you:

5. Waiting to get a call back/email response:

6. If you get the job…and you rock and you’re a superstar and I hate you:

7. If you don’t get the job and…you know, damn:

Okay, I might have went a little OD on the sad GIFs…but it be’s like that some time.

Hope you enjoyed this and don’t give up on the job hunt, we’re in this together!!!

Until next time,


Jess AsPRing

2012 in Review: Final Thoughts, Laughs and Goals for 2013

Hey peeps, this is the final blog post of 2012 and man oh man, it has been a GREEEEAT year for me (Tony the Tiger Style). This time last year, I was just getting back to school after taking way too much time off and working a dead-end job in recreation, dreaming about breaking into PR. Fast-forward 12 months and here I am, working my way up the PR ladder and 6 months shy of graduation. It just goes to show that with hard work, determination and a little luck, you can make things happen. So what will 2013 look like for me? I have NO idea, but I have a few goals:

  1. Graduate with my BA
  2. Move to NYC
  3. Work in PR in NYC and get PAID FOR IT

That’s it. Thank you so much for following my blog and listening to my incessant ramblings and I sincerely hope you learned something, had some doubts removed or at least go a laugh out of my struggle to get press coverage.

WordPress was awesome enough to make me a cool summary of 2012, as outlined below…have a look and maybe it will get you ready to start a blog yourself! See ya in 2013

XOXOXO, Jess_AsPRing

“The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 3,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 5 years to get that many views.

Click here to see the complete report.

The world MIGHT end on Friday…but in case it doesn’t: SYNTK

The big and scary Mayan Calendar

Happy “maybe our last Monday on Earth” fellow PR peeps! As you may or may not know, the world is set to end this upcoming Friday, December 21st as foretold by an old Mayan wives tail (although NASA took the time to debunk said rumours in their official BLOG, who knew they had a blog?!) SO you’ve got two choices:

  1. Hunker down in your new doomsday shed, with lots of beans, batteries and Spam (because who doesn’t love canned meat?!)
  2. OR you can rock it out this Friday and prepare for yet ANOTHER Monday in your quest to dominate the PR world and listen to this knowledge I’m about to kick your way.

Oh, you’re going to do #2? Good choice. So, today’s “SYNTK” is pretty quick and easy, there are only TWO terms: briefings and coverage. I’m going to give you the quick, nitty gritty on these two very important terms:

Briefings: Briefings are like interviews, well they kind of ARE interviews. When a product is released or a journalist agrees to cover your client or your event, usually a “briefing” is involved. This is where the journalist and your spokesperson (not necessarily a traditional spokesperson, but somebody chosen from your company that can speak on the subject of the interview, from the CEO to an engineer) talk, the journalist asks a lot of questions and the spokesperson answers them. How does the spokesperson know what to say? YOU, the PR pro, tell them! This is one of the fundamental job duties of a PR pro: media training. It is usually your job to make sure the client is polished and ready for the media. On of the ways we do that is the all-important briefing sheet, a briefing sheet is a document created by the PR team with pertinent information about the briefing, it usually contains:

-Date and time of the inteview
-Publication and journalist’s name and background info, recent stories
-Points of interest that the journalist will want to go over
-And any other info that may be useful to your spokesperson

The briefing sheet is a very important part of your PR arsenal and a good briefing sheet can be the deciding factor between a great interview and a lackluster one. Want to see an example of a briefing sheet? PRTini has got a great example and over at Crenshaw Communications they have an article dedicated to putting together a good briefing book (the same thing). A good briefing can only lead to ONE thing:

COVERAGE!!!! Coverage is the bread and butter of the PR pro, it’s what we spend hours pitching for, days and weeks prepping for. Coverage is anytime you get your client in a publication or on TV or on the radio. It is a super important part  of our lives. Clients expect you to get coverage and they expect it to be good. So what’s the difference between PR coverage and advertisements? Simple, one if paid for (advertisement) and the other is gained (PR) and we work hard to get that coverage. Some coverage is put together in a matter of days, such as with internet outlets and some coverage takes MONTHS to see, like for a glossy magazine. Each pub has different lead times (the time you need to give them before they actually publish the story, usually between a few days to a few months, depending on the type if publication) and it is up to you to make sure you get your story in front of the right person in enough time to make the issue. I have some of my coverage here on the blog, under the “coverage/writing samples” tab, take a look!

Well, that’s it for today, although it was short, today’s SYNTK included two very important terms that are good for you to know in your budding PR career. In case the world ends before we chat again: it was nice knowing ya! In case it doesn’t, tune in next time

XOXOXO, Jess AsPRing

When it’s all over…my final impressions of a big agency

Hey all! As you may or may not know, for the past several months, I have been working for a fairly large and well-known agency here in San Francisco, I wrote about my initial impressions in this post and I just wanted to sum up my experiences and give you some advice my supervisor gave me.

big vs little

BTW, the largest and smallest dogs in the world!

So are there really any big advantages of working for a big firm? Yes there are! They have tons of resources and usually “big-name” clients, they also usually have more formal training and a larger talent pool to learn lessons from and take inspiration from

So what are the drawbacks? I think I went over this before, but the drawbacks for me were that I just wasn’t able to work on the variety of projects I wanted to, or jump on all of the accounts I was interested in. This is because in a larger agency, there are a lot more systems in place that are totally necessary to keep that larger wheel spinning. I also felt like I didn’t get very many chances for media outreach, which is really important to me this early in my career.

Would you go back to a large agency? Yes, I would, but maybe not as an intern or an account coordinator, my supervisor gave me some great advice at my exit interview, “start small, my first job was at a firm with three people and I learned so much, as I’ve gotten further in MY career, the firms have gotten bigger, as well” this made TOTAL sense to me because in the beginning, I want to be thrown in the fray and really get my hands dirty doing the things I LOVE. However, if one of the “biggies” reaches out to me, I’m not going to scoff, I guess it’s all up to what opportunities present themselves during my career.

So WHAT about ending my internship?!  I ALREADY showed you that in my awesome post Ending That Internship with Flair! so go check it out and make sure to get your thank you cards out ASAP!

Overall, I enjoyed my time at the firm; I met a lot of really great people and I learned a lot. I am moving back to a boutique agency in January, so I’m sure I will have PLENTY to say about that! Until then, I’m kicking my heels up and patting myself on the back for a job well-done. Enjoy the break, I have something pretty cool in store for you over the next few weeks, so keep an eye out for that, until then…

XOXOXO, Jess_AsPRing

So what’s the big deal about New York City, Anyway?


You may not know this, but I’m moving to New York City, not tomorrow or next week, but soon and very soon, I will be a NYC PR girl. When I recently voiced this same affirmation to people around me, several of them said, “what’s the big deal about New York City, anyway?” after pulling out the smelling salts and getting my head on right, I fired away the many, MANY, MANY reasons I want to move to New York, so here they are, the 5 reasons, Jess_AsPRing is going to be a NYC girl…

  1. “Concrete jungle where dreams are made of, there’s nothing you can’t do” -Alicia Keys. So true Miss Keys, New York is the big city, a place where hundreds of people move, every year to make their dreams come true. And in PR, there’s no other place to go, all the top firms are anchored there and all the editors are there and all the opportunities are there.
  2. I’m addicted to the hustle and bustle of the city, so sue me! Seriously, it feels like every second there is something happening in the city; people are on the move, trying their best to make life happen and hustle.
  3. The melting pot of people. Did you lot know I am a former military brat? I am! I’ve lived in a few different countries and my love for diversity surpasses most and New York has it in spades, it really is the “great melting pot”
  4. New York is where PR is AT. Ask anybody, if you’re in PR, move to New York, the big 5 all have their anchor offices in the big city and their top positions in the city. All the editors are here and all the opportunities are here! Since my ultimate dream is to reach the top of the PR ladder (you HAVE been reading my blog, right?), then it would make sense that I would be in the place with direct access to the top.
  5. I love the city. Okay, this is purely sentimental, but I have loved New York since I was a little girl, since before I even had the privilege to meet her. I love this city, I love the good, the bad, the grime, the glitz, the glam, even the dirt. If I’m going to make it anywhere, I want it to be New York.

Well that’s it for me today, I guess this is less about PR and more about my burning desire to be in New York…you’ll be hearing more about “Operation: New York” in the future, so stat tuned and HAPPY HUMP DAY!

XOXOXO, Jess_AsPRing

Bonus: Jay-Z feat. Alicia Keys “Empire State of Mind” (Your daily dose of New York!)

When is it “cool” to take a risk?…also, I have been a horrible blogger

I know, I know…you’re probably reading this title and rolling your eyes all big and wide and saying, “geez, Jess, we know you’ve been a horrible blogger…now shut up and get to writing about stuff we care about”
OK ok…you don’t have to be so mean about it. Anyway, as you all know it’s that time of the year for peeps to head back to school and Fall internships; whether you already have one, are still searching for one, or are interviewing for one, they should be on your brain. As I am not exempt from the hustle of the PR world, I have attained an internship with my first choice agency and will be starting next week! WOO HOO

Today, I wanted to talk (very briefly) about new opportunities and taking risks, because in this line of business (PR…you remember?) it can be the difference between retiring a junior account executive or an executive director of global communications…whatever that means

I’m all about taking risks, moving to another country on my own when I was 17, quitting my paying job to pursue an unpaid internship so that I could pursue my career, dropping out of college to travel because I was restless (don’t worry, I got back in!), etc. I’m not going to lie some of those risks have paid off better than others, but I think I’ve developed a set of internal questions to ask myself before I take risks…career risks, at least (hey, I’m still a rebel!):

  1. Are you really okay to deal with the consequences if said risk does not pay off? Look, in a perfect world we would be able to see positive feedback from every risk we took, but that’s not this world. You need to make sure you can take whatever the feedback is: good bad or indifferent (which may be the worst of all.
  2. What is the payoff? Wat will you “win” if this risk pays off? For me, it’s a lifelong career in a field I love, doing what I love. So it’s worth it, ask yourself: is this worth all of the trouble? Take advice from my granny (and Boyz II Men, I think) “anything worth having is worth working hard for”
  3. Is anybody else depending on you to succeed? I am a single woman who does NOT pay rent, with a very supportive family…quitting my job to pursue my dream wasn’t that bad financially, I mean, am I eating steak everyday? No, but if you have children or a family or somebody depending on you, maybe taking that risk won’t be feasible. Or they will motivate you to work that much harder…
  4. Have you really thought this through? OK, I get it, take the leap? go after your dreams? Go big or go home! But have you really thought what it means to “go big or go home”? It means you either go all out or you’re out of the game. That’s a scary thought, my friends. Are you ready to get out of the game?
  5. DO YOU LOVE IT? This should be a no-brainer, but I have to ask: are you risking it all on something (or someone) you love? If not, then tell me again, why are you doing this? Seriously, if you are taking big risks on something you are luke warm about, then I can;t second that bro, not at all.

I am not detering you from taking risks, I think they are healthy…especially in our age bracket (anyone under 26ish…we all mature at different ages) and THIS, my young friends and coworkers, is the time to take these risks, but only if you think they will set you up for a better tomorrow.

Well, that’s it for me, look out for another post this week that should help you with that pesky Fall internship/job hunt.

XOXOXO, Jess_AsPRing