Category Archives: Uncategorized

I Bid You Adieu…

Hey there,

I know it’s been a VERY long time (Geez, over a year?!) BUT I’m still here! In fact in that past year I’ve:

  • Gotten a new job, with a promotion
  • Moved into a nice apartment
  • Traveled like crazy
  • Experienced my SECOND New York Winter (No, they don’t get any better LOL)
  • Fallen in and out of love and then back in…with New York

And I’m happy to announce, I’ve gotten a new job as a Senior Account Executive at a great new agency. I think my promotion to the SAE position is a good time to officially announce that I will no longer be updating this blog. I started this blog as an intern’s intern, a lowly pleb willing to work for free and confused and scared with a dream and a media list. And now, here I am! over 3 years later, with my foot firmly in my dream career, living in my dream city. It’s crazy to wake up everyday and realize that a dream I set in motion 4 years ago, came true.

I say all of this to…say: this blog helped me chase my dreams and I HOPE it helps someone else. You stay classy, PR peeps.



I’m BACK…OR 5 Lessons I’ve Learned as an Account Coordinator

Hey there! Did you miss me? You probs did, it’s ok to admit it. I missed you too. But, we need to get down to business: where have I been? Still working as an AC here in New York (which is freezing, BTW).

So, on to what’s really real about this blog post: what have I learned as Account Coordinator? Well, sit yourself down and I will tell you a thing:

  1. I cannot stress how important ORGANIZATION is: Seriously, you guys, organization is something I struggle with every day and when I was in university or reading blogs and they kept talking about organization I was like, “OMG who cares?” but like, everybody cares. And once you’re on 3 (or more) accounts, juggling agendas, reports, coverage, and pitching and securing opportunities? You’ll care, too.
  2. Take ownership of your tasks: What does this mean? Well, let’s say that you are in charge of ALL client agendas (which you probably will be), make them yours. Let your team know that you’ve got them and rock those agendas. The further up you move, the more you will have to take OWNERSHIP of things, so learn this now.
  3. Volunteer to take on additional projects, but don’t take on more than you can handle: Hey, I get it, you want to show people that you are proactive and up for a challenge. BUT if it gets in the way of doing your assigned duties, it kind of negates the desired effect. Make sure you have your job down and then reach for another project
  4. It is OK to be lost/stuck/overwhelmed/whatever: This is a tough business, and contrary to what Kelli Cutrone says, you can always be tough and not ask for help. ASK FOR HELP. Wait, let me repeat that: ASK FOR HELP. If your day is too packed, you don’t know where to start on a new project or you are just plum on your last string, then ask. Let it be known that you need more support. Because keeping your mouth closed won’t help in the end, trust me
  5. The biggest lesson I learned? Don’t every give up! Can I be honest with you? December was a very rough month for me; lots of client expectations, lots of long hours and I honestly felt like I was at the end of my rope. But I was honest with my supervisors and asked for additional support, and at the end of the day I pushed through and did not just throw my hands up. It will get better, I promise!

Well, that’s it in what seems to be the LONGEST post ever -_- Have you learned any lessons in your tenure at your new job? Let me know!

In other exciting news, I am going to sit down and write a few posts on landing your first PR job, because well, I guess I’ve done it and may know a thing or two…look out for it!



SOOOOO, I start my new job today, in GIFs

Just in case you weren’t aware (which if you follow me on Twitter, you’d know; oh you don’t follow me? Shame on you), last week I got some great news: I was hired as an Account Coordinator at this great agency called Affect, Inc. working in tech, B2B and professional services.

And today I start!!! Very quickly, this is how I feel people…in two GIFs that are kind of amazing:

Well, that’s it. BTW, you’re welcome for that Flynt Flossy GIF, that dance is epic. Wish me luck on my 1st day!

Until Next Time!

XOXOXO, Jess AsPRing

Interview Time: Sports PR publicist, Natasha-Nicole Valley

Happy Tuesday! Have I got a treat for you: I have another interview today with a fantastic young PR entreprenuer, by the name of Natasha-Nicole Valley. Natasha is a sports publicist based out of Miami who works as a solo PR pro.

Fun trivia: Natasha and I went to high school together in England and she was the bomb back then, so you know she’s the bomb now, and let’s get to it:

Name, place of origin, school? My name is Natasha-Nicole “London” Valley, I’m from Cambridge, UK, I went to Florida A&M University and got my BS in political science with a minor in journalism/PR and got my MPA.

How long have you worked in PR? Professionally, 4 years.

1st PR Job? My first PR job was working for Krystle Coleman of Midori Star Media. She taught me so much.

What kind of PR do you work in? What does it entail? What attracted you to it? I’m in sports PR. In a nutshell, it is building not only professional athletes brands, but also sports related brands. I was an athlete from age 4 to 18 and an injury during my first week of college practice ended my athlete days. Most of my childhood memories include either me playing sports–I knew I couldn’t get away from it.

Can you tell me what a typical day looks like for you? In the morning, I scan sports media and social media, while checking my email and google alerts. I also follow up with agents, clients, etc.

Pitching and following up with journalists takes up most of my day, I try & save on the field media training for Fridays and Saturdays. Yes, Saturdays. If a client or rep of brand calls, that takes top priority, but planning media and fielding media requests are also regular occurrences.

If I don’t work through lunch I meet with a client, potential client or manager to pitch ideas or discuss upcoming schedule entries.

On non-game nights I meet with my business coach, (shameless plug: @KatieKortnie). During games and post games, I observe everything and jot down notes. After I’m home and cozy for the night, I scan media again and research, research, research.

What made you go out on your own? I’ve known since I was a kid that I would work for myself. It’s tough being a visionary  executing another visionary’s vision for an extended period of time.

Favourite Part of the job? Photo shoots! I love seeing mood boards come alive as the stylist wheels out racks and clients, who are used to luxurious wardrobes, can hardly contain themselves as they swoon over the options. Working as a team on set with other creatives to complete one brand building goal is also exhilarating. I really love the process of brand development as well.

Least favourite part of the job?  Updating my main media database. I have media info in various organized, but random places. Adding new phone numbers, changing outlet names as journalists move around and creating new entries for new editors in my main media database can be a bit tedious.

Biggest accomplishment (so far) in your career? It sounds simplistic, but developing my own clientele and booking mainstream media such as ESPN, SLAM, BET’s 106&Park is an accomplishment in itself. There are other great things I can name, but the overall idea of that is a blessing to me.

What is one lesson you have learned that you want to share with aspiring PR pros? Develop relationships. Trust in general, is critical in building brands. One more, consistently use a sales funnel for prospecting clients.

In order to succeed in PR, what traits should one have? Persistence is vital in pitching, and organization is a must. Communication skills, both verbal and writing, are obviously the most important trait you need in PR. However, you have to continue to build; if you aren’t motivated to read and keep a notebook, this is going to be a grueling career. Research is also a must.

If you weren’t working in PR, what would you be doing? I would probably be a sports agent, an athletic director, filmmaker or even a neuroscientist who teaches an art class on the weekends.

How can the readers follow you and keep up with you? My website:  and I’m on Twitter iLondonNicole and Instagram.

Wow, her typical day made me so tired, I had to take a break from reading it take a nap LOL. I hope you enjoyed the interview and can learn something from Natasha’s passion, dedication and plain good common sense.

Until Next time!

XOXO, Jess AsPRing

The Straw that Broke the Camel’s Back…

I have loved PR from the second I got into it, but I have come to the realization that PR does NOT love me. I don’t want to spend 2 years looking for an entry-level job. Here’s an email I got today:

Hi Jess,

The team thought you were a superstar and were their top pick, in deliberations with the head of the NY office we swung back and forth between yourself and an intern who had been with us for over a year.

It took over an hour to deliberate between 5 of us and the intern edged you out only by a hair.  Thanks for interviewing we know that you will do well in this city!


Warm regards,



Really? Was I a “superstar”? Then why didn’t I get the job? When I first started out on this journey, I kept reading these horror stories of people looking for months, even a YEAR to find that entry-level PR job and I smugly thought to myself, “not me, I won’t be that girl. I’m a hard worker, a fast learner, I kick ass!” and yet here I am and you know what? I’m no better than the rest of them; no smarter, no more special, no more anything.

I can’t afford the luxury of waiting until someone gives me a chance, so…I’ve decided to move on to another industry. I’ve enjoyed this blog, but will no longer update. I have truly enjoyed my time.

Signing off for the last time,

XOXOXO, Jess_ AsPRing





Hurricane Sandy, tragedy marketing, PR and when to just be quiet…

WRONG Sandy guys…

Let me give this disclaimer before you get ANY further: I am merely an entry-level PR pro giving my opinion on a current event and how it relates to the field I love so much.

So, as you know, Hurricane Sandy (which has lost it’s “hurricane” status and is now just a superstorm) has been pounding the eastern seaboard for the past 48 hours: shutting down airports, killing electricity in whole towns, empyting the streets of NYC (which is a huge feat in itself) and generally causing mayhem…unless you’re a grocery store, chances are that you were having a bad Monday. But what if you were a PR or social media team? What should you do in a time when half of the United States is on the verge of destruction but you have a press release you HAVE to get out?

According to this great article from PR Daily brands should maybe just shut up, and I kind of agree; you’re stuck between a rock and a hard place because you don’t want to seem like you are trying to capitalize off of the tragedy like American Apparel, you can’t just not say ANYTHING for 48 hours, and going on with regularly curated content could deem you as heartless and disconnected. So what do you do? These are the types of questions and ideas I think as budding PR pros, we need to be thinking about because it falls under the heading of strategic intelligence and creativity; 2 traits I hear over and over again are necessary and highly desired for PR pros. I simply wanted to bring this to your attention and ask you: what would you do?

Me? Well, I would stay active with helpful tips and breaking news on the issue at hand and even offer a blog post with resources and tips , to show people we are compassionate and interested, but also make sure we are fresh in their minds. I might also do some flash research and pull together a survey about people’s thoughts and put that into a pitch. But that’s just me…have any ideas? Thoughts? A mini-strategic plan? Let me know in the comments and please stay safe and dry and protected during this tough time.

XOXOXO, Jess_AsPRing

PR 101: Media Lists…what are they? Do I need them? I have to do what?!?!?!

Happy Tuesday fellow PR newbies!!! I am off the rest of the week in honor of 4th of July, that glorious holiday that honors the first day that fireworks became legally available in the United States (or something like that) anyway, today I am going to be talking all about media lists, I work with media lists a lot at my job: creating them, “qualifying” them, going through them, staring blankly at them…I mean editing them.

So, a media list is a list (saw that coming, didn’t you?) of media outlets, with key news gatherers and gate keepers and influencers; they can include editors, reporters, bloggers, celebrities (sometimes), media personalities, etc. Basically anyone who can get YOUR message across.

They generally have the following information:
-Outlet name
-Contact name
-Contact info (e-mail, phone, etc.)
-Outlet topic (this can be general or detailed, but it’s basically whatever the outlet covers, i.e. sports, music, love…probably won’t run across love too much)
-Notes (I live for the notes section, it can include biography of the reporter, whether or not you should call them, when’s the last time you spoke, whatever)

Media lists are the bread and butter of the PR industry (IMHO) because:

  1. Are the starting point for media outreach, which is a major component of what PR is about
  2. Are a great place to keep track of your outreach efforts, I like to keep notes in mine and
  3. They help you stay organized! Seriously, I am pitching stuff like crazy and sometimes it gets all confused and the list keeps it all together…

So you’re probably saying, “how do I get one of these media lists you won’t shut up about?” Well, if you work for an agency or a company, they probably have PR software such as Cision Point that makes it easy for you to pull up contact info and make a neat little list. But subscription prices start in the hundreds and creep up to the thousands very quickly, I am not going to go over how to build your own media list because I am going to assume you are interning or working for an agency or a company with either (A) some subscription or (B) media lists in place already and procedures for getting info. Just in case, you know I’ve got you covered with some web links to that stuff, check it out! Hope you enjoyed this week’s “PR 101”


Useful web resources:
14 Free Resources for Building a Media List
Hand Building Media Lists, Media Relations 101 Part I
The 4 Secrets to Building the Perfect Media List
Building a Good Media ListSocial Media List Building: Why To Start & How To Do ItHow to Build a Strong Media List to Maximize Your Coverage
5 ways building a media list will make you smarter than your boss
Top 10 Tips for Building a Media List