Category Archives: Twitter

What to do, When You’ve Been HACKED.

Hey Vaqueros! that is totally Spanish for cowboys or something, but it’s just reflective of what a good mood I am in. I recently registered for my FINAL college quarter and graduation stuff is getting REAL, as in I am inviting family and about to take some photographs in the next few weeks. Trust me, there will be more on that soon…I promise.

Soooooooo, did you hear that the Burger King twitter account was hacked this past Monday AND the Jeep Twitter account just today (Read about it here and here)? This means a group of rogue computer nerds (think a dude with plastic devil horns wearing a Star Wars teeshirt) cracked their account passwords and then proceeded to post inappropriate, lewd and NSFW tweets and photographs to their 80,000+ followers. It took Burger King a day to have their account suspended and to issue a statement apologizing and explaining.

Getting hacked is a serious problem for us social media lovers; all it takes is someone determined enough and a few tricks (readily published online) and BOOM! You’re hacked. So what now? I’ve got a simple, but life-saving plan to follow when you’ve been hacked:

  1. Immediately contact the support team of the platform you’ve been hacked on. Send an e-mail or go through their system online and alert them to your status
  2. Change your password, and this time, let’s not make it your Maltese Fluffy, OK? Here’s an old, but still very relevant article from LifeHacker, Geek to Live: Choose (and remember) great passwords
  3. Delete and erase all offensive, spammy, NSFW and inappropriate posts, basically anything the hacker posted on your timeline. Immediately.
  4. Send out a tweet, or post, or pin and let people know that you have been hacked. Chances are, whomever hacked you took the time to spam or send out inappropriate information, so take a minute to compose a thoughtful post or tweet (or whatever) letting people know that it wasn’t you and that everything’s back to normal now.

I’ve never been hacked, but I have had my identity stolen and I know if not handled properly, it can damage your entire reputation (the rep you’ve worked so hard to build and maintain). So protect yourself and change your passwords and make them hard to crack. Until next time!




Social Network Saturday: Vine.

Happy Saturday peeps! I have been doing a lot of other stuff lately (graduation is fast approaching and opening my own online boutique shameless plug people, we open March 1st) and although PR and social media are a part of my daily life, they haven’t been a part of my online life: I haven’t been tweeting like normal, my Linkedin feed looks like freakin’ Roanoke (5 points if you know what I’m referring to!) and this blog has virtual tumbleweeds.

So, today I am bringing you a “Social Network Saturday” post because in the last few weeks, a new social network sprang up and it actually looks like it has a bit of staying power (literally jumped to #14 on the “most downloaded app” list in like 2 weeks), it’s called Vine and it’s from the creators of Twitter. Launched the last week of January this year, Vine is a social video sharing service that let’s users shoot, edit and produce looping 6-second videos (only available on Apple platforms, so you know, the cult can send videos to each other j/k…but not really).

So how will this be helpful to PR pros and marketing peeps? Well, in my opinion, it has the same possibilities Instagram has: it can add a more “human” side to a brand (even your personal brand), here are a few examples:

  • Shoot a behind-the-scenes video (works best if you are in the lifestyle division), showing your clients at work
  • Shoot some employee fun; like a birthday at the office or just employees being silly (make sure it’s tasteful and the company logo makes it in there)
  • Shoot a “getting ready” video if you are in fashion (which I am!) show your fave pieces
  • How about shooting a networking event you recently attended? Show people you are out there and looking

There are a million other ideas you can shoot with Vine. To tell you the truth, I have yet to try it, but with DKNYPRGirl and The Bag Snob on board, I am sure this thing is going to hit (and it already has, kind of). I’m not so much about the PR side, but using it for me fashion accessories boutique sounds like a pretty cool idea, so I am going to give it a go and let you all know how I liked it.

Want some more info on the incredible edible Vine (OK, IDK why I just said that lol)? I’ve put some links down here for ya:
Twitter Blog: Vine: A new way to share video
The Vine Effect: How Twitter’s App Is Impacting Social Video Startups
Social Media Today: Why Your Vine Videos Fall Flat
CisionBlog: Vine: An Analysis of Twitter’s New Toy

Social Media Saturdays: Twitter

I have a short quiz for you, when you look at the bird above, do you think:
a. Oh, it’s a North American Blue Robin
b. Aww, how cute!
c. Oh dang, let me check my mentions and retweets for today

If you answered “c” chances are, you already know a lot about today’s topic, but tune in anyway and then Tweet it…if you like it!

So, today I’m going to talk about Twitter, the self-described “Micro-blogging” site that launched in 2006 by web developer Jack Dorsey (who later went on to find mega-hit mobile payment app Square; this guy is on FIRE), where users from around the world can disseminate knowledge, share content and network all within 140 characters known as “tweets”. Twitter is a powerful social networking tool, with over 500 million active users and 340 million tweets daily, and almost every major company worth it’s salt has a Twitter account.

Twitter has become one of the “big three” social networks, along with Facebook and Pinterest, and is necessary for any PR pro to at least know the basics. Clients can gain a large following on Twitter and have contests, earn new customers, connect with journalists and be the first on breaking news. You, personally, can connect with PR execs and the follow the firms you want to work with, possibly make personal relationships with journalists that can further your career. But just like any other social network, Twitter can also hurt your career; if you tweet inappropriate things, profanity, inflammatory or derogatory statements, they will be accessible by the general public and if someone takes a screenshot of the Tweet it will exist, even after you delete it.

Twitter is important and an understanding of it, as well as an active twitter profile that demonstrates your understanding and “tweet” savvy and get you ONE step closer to a dream PR job. I would advise ANYONE who aspires to work in PR, public affairs, marketing, social media or any communications-related job, to get a Twitter account and keep the content relevant, professional, fresh and engaging. I have some links below that I think you might find useful, that’s it for me today, hope you enjoyed it and comment if you like!

XOXOXO, Jess_AsPRing

How Should PR Pros Use Twitter?
41 Terrific Twitter Tips for Public Relations Pros
7 Ways To Create A Professional Twitter Presence
28 Solid Tips to Become a Twitter Superstar
17 Twitter Marketing Tips From the Pros
8 Easy Ways to Network on Twitter