Hello PR peeps, I’m still here! I had a rough week last week and I threw in the towel, but the towel got washed and was thrown right back to me, so I’m here!
Today I have a special treat for you! I spoke with Jenelle Hamilton, the Publicist a few days ago and she was nice enough to give me some great advice and an interview that I want to share with my readers!
**INSPIRATION ALERT** If you’re anything like me (young, and determined), you WILL be inspired by Jenelle’s words…so let’s get started:
Where did you go to school? I went to school in the UK, at the University of Greenwich, I studied communications.
How did you get started? My first job out of college was at a non-profit where I learned all the basics of PR—writing press releases, media pitching, etc. Eventually, I wanted to combine my love of PR and fashion (Miss Hamilton worked at Prada on the weekends through school…trés chic) and went to work for Karla Otto, an international fashion PR agency. I worked there for 3 years and wanted to move into beauty, so I moved to New York 7 years ago and got a job!
How did you get into freelancing? I worked in beauty for awhile and then found that I got bored and wanted to do my own thing; so I freelanced on the beauty side, but I returned to an agency after awhile and then I decided go out on my own and have been doing it for two and half to three years.
What is your biggest accomplishment thus far of your career? Landing Bob Mackie as a client—he’s a living legend and a true celebrity designer. They found me to work on a project, but then I was able to stay on as a global PR director. The other accomplishment was being on E! Television’s docuseries, Playing with Fire. I’m not an actress and I don’t want to be famous, but it was great for my brand.
Favourite part of the job? Every single day is different, I have a celebrity charity client, I have Bob Mackie; I also have hair and beauty client, and everything in between. I have so many different things going on; it just depends on what comes through my email that day. I learned a long time ago, I can’t be in a 9-5 job, every single day.
Least favourite part of the job? I hate going to meetings; I like to schedule conference calls as much as possible, especially with the new technology, I think it’s more efficient than having so many face-to-face meetings.
What do you think sets candidates apart in the entry-level job hunt? Show that you are going to work hard; I think this younger generation has shown that it is entitled and that they just want to do the glam side of PR; but I don’t do that every day, most of work is writing and behind the scenes stuff. Show that you are driven and are willing to work hard and being proactive. Even if you aren’t working, keep doing professional things and show that they are willing to work. That will set you apart.
What advice do you have for someone in terms of interning for free? I interned for free and worked 7 days a week; I worked Monday through Saturday and then I worked at an agency 1 day a week, and even had a second job!—if you want something you have to work for it and make sacrifices. Think long term and don’t think about now, think about the big picture. How bad do you want it?
What is one piece of advice you have for aspiring PR professionals? You can’t be shy; you have to be a performer. That’s why I created “Jenelle the publicist” because it’s still me, it’s just a more outgoing me. I think you have to be fun; you have to be high energy and be able to turn it on. Be able to tap into your performer.
What are key lessons you have learned in your career? There are a lot of ups and downs in this business, and some days you are going to want to give u. But if you’re passionate, you have to keep going. People don’t realize ow much work is involved in running their own business, and how much commitment is involved. They look at me and say, “Look at Jenelle, she’s so successful” but they haven’t seen the blood, sweat and tears that went into my business.
As you can see, Miss Hamilton had oodles of advice to offer and I can definitely say that speaking with her really lifted me up and got me excited and thinking about MY next steps.
I can’t wait to continue sharing this journey with you all and maybe some more interview? We’ll see!
Until next time!
XOXO, Jess AsPRing