Hello ladies and gents, last night was supposedly the “biggest night in Hollywood” and the stars were out in their finest; the entire cast of Les Mis performed after a powerhouse by Jennifer Hudson (she really stole the show), it was the night of the ingenue (Both Anne Hathaway and Jennifer Lawrence won in their respective categories, although I’m still #TeamSallyFields) and it was a night of good suprises: the great Barbara Streisand graced the Oscar’s stage for the first time in almost 30 years, Michelle Obama showed up and Seth MacFarlane didn’t piss anybody off. But who were the REAL winners and losers? I picked two and here they are:
BIG Oscar Winner: Real-time Marketing.
I’m serious you guys, real-time marketing won, hands down. Brands were working over time to make relevant, witty and engaging posts, images and tweets in a bid to lure fan engagement. One brand that always wins on that front is Oreo, they scored a big win with their Superbowl Blackout Tweet and they continued last night with a few spots (here and here) with a few other brands jumping in, including: Sharpie, Starbucks, JcPenney’s, Visa and Stella Artois, among many others. Real-time marketing is here to stay people, yet another tenet in our “instantaneous/gimme now” culture. The Oscar goes to you RTM, now keep your acceptance speech short, because I hear they are playing Jaws music to get people off stage these days (
which is hilarious)
BIG Oscar Loser: The Onion.
The Onion is an alternative cultural icon; the spoof newspaper has been churning out ridiculous and satirical headlines for decades skewering everybody from Presidents to pop culture cuties. At approximately 8:04PM last nigh, in the middle of the Oscar’s telecast, they tweeted the following, “Everyone else seems afraid to say it, but that Quvenzhané Wallis is kind of a cunt, right? #Oscars2013” and they lost every cool point they ever had. Like, ever. First of all, Quvenzhané Wallis is nine years old and her personality is still developing and have you ever met a nine-year old? They can be a little self-involved and cocky (for lack of a better term), so lay off, who comes for a nine-year old, really? And, she is the youngest person EVER to be nominated for an Oscar, Mr./Miss Tweet Writter, what have YOU done lately? When was the last time you broke a record? Don’t worry, I’ll wait…
Exactly. People are so busy trying to be “edgy” on Twitter that they are over-stepping their boundaries and saying things that are uncouth and down-right mean. Manners are still in people, don’t forget.
Well, those were my winners and losers from last night’s (
pretty boring) Oscars…BTW, Sally Fields should have won, I mean…Anne Hathaway? Really. Ugh. Whatevs. Until next time.